Last night aired my first TV guesting in ABS-CBN News Channel’s Shop Talk (hosted by Ría Tanjuatco-Trillo). The episode was about building a powerful brand for one’s products, business, or ideas even (as in my case, maybe). I felt I was miscast because I was the only non-entrepreneur who was there, and one of them is even a renowned marketing guru. Besides, the program itself is all about entrepreneurship, financial talk, and the like.
The last time I remember talking about money in front of a mirror, the mirror shattered into pieces, and my wallet animated itself and mockingly hurled a shard of glass right to my face.
Anyway, I was invited on account of my being a historian (don’t forget the “oh joy” part) and my death-defyingly spiritual blog FILIPINO eSCRIBBLES (now on its fifth year!). The day before the interview was taped on June 13, I was already informed of the topic. I thought the interview was going to be a breeze upon learning that five of us were to be interviewed and not just me, so I did not prepare that much. In fact, I even enjoyed my night shift on the eve of the interview instead of taking a leave. So when my big day arrived, I felt like a clueless zombie, knees jerking helplessly while trying to endure the bitter cold of ABS-CBN Studio 6.
Me and my wife weren’t able to watch the airing last night, no thanks to Typhoon Glenda and Meralco’s unholy alliance. But to be honest, I’m really not that excited to see myself on Cable TV. There’s no sourgraping here because I feel that I’ve made a complete fool out of myself talking about Lapu-Lapu and Padre Dámaso, haha. And I can still remember how Ría asked me on what advice I could give to aspiring historians; I think I responded with “one should be focused” or something. A big LOL to that. Because I should have said “one has to be as awesome as Pepe Alas”, or something to that effect (as I’ve said before, I do not have that spontaneity in me). Yeah. Excuses, excuses.
But as what many people have already experienced before me, there was that irritating feeling of regret of not having accomplished or said what should have really been accomplished or said after being given a once-in-a-lifetime opportunity. That episode was all about “branding”, but I feel that I wasn’t able to contribute much to that topic on how I really branded myself as an online historian.
The fact of the matter is, and after giving much thought about the episode’s topic regarding branding, I am not a historian per se (I’m sure many bigshot historians who saw last night’s episode would have ignobly snorted at me). Well, yeah, I do write about Philippine History most of the time, but I write about it not purely out of being a history buff but with the sole purpose, intention, or advocacy of bringing back to the fore our authentic national identity — La Identidad Filipina.
That, I think, is my “brand” as an online historian. Something I failed to tell Ría and her audience. Something that I regret now. But I have to thank her and her staff for inadvertently helping me figure out my brand.
I’ll be posting a video of that interview once it is already available. Until then, I’ll continue my pursuit of happiness at 35. ¡Hasta la vista!