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Did social media affect 2013 Philippine polls?

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Did social media affect PH 2013 polls?

By Kathlyn dela Cruz and Ivy Jean Vibar, ABS-CBNnews.com
Posted at 05/15/2013 10:29 AM | Updated as of 05/15/2013 10:29 AM

MANILA, Philippines – The 2013 elections did not yield a social media-driven, “Obama-like” miracle win. As a matter of fact, it may be said that what happened was the very opposite—social media lent little weight to the outcome of the mid-term polls.

Some of the most talked-about senatorial candidates online did not reach the coveted top 12, and despite the viral posts shedding negative light on certain candidates, they still were able to garner millions of votes, and were not even relegated to the bottom of the list.

Despite being said to have mattered very little in the recent elections, the social media seeds planted during this time may blossom in future. After all, the 2013 elections became only the second during which candidates extensively used social media to push their campaigns forward. Social media was already in use in earlier elections, but not by all national candidates.

The monitoring of online traffic seemed to be more intensive during this year’s polls, as media and technology companies partnered to create social media trackers to gauge the impact of online conversation on offline electoral decisions.

Several personalities were highlighted on social media during the past elections. Their mentions spiked as interest in them as offline events crossed over to the internet and social media. Some were also talked about due to events which occurred only online.

This, despite analysts saying social media does not quite have an impact.

Not much fuss over buzz

As of writing, Grace Poe Llamanzares is in the lead in the senatorial race according to partial and unofficial results sourced by ABS-CBN from the Comelec Transparency Server. She is followed by Loren Legarda, Alan Peter Cayetano, Chiz Escudero, Nancy Binay, Sonny Angara, Bam Aquino, Koko Pimentel, Antonio Trillanes IV, Cynthia Villar, JV Ejército Estrada, and Gringo Honasan.

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